Behind the scenes of your food Snaps (It's just free marketing)
Snapchat is really something completely different now in comparison to when it first started. I remember being pretty into Snapchat in high school, it was really so fun at first, to send a bunch of pictures with your friends.
Now, Snapchat makes tons of $$ and the whole world seems to be one board. Companies seem especially into moving onto Snapchat, which is interesting, as the popularity of its original service has subsided, at least personally.
I send Snaps much less frequently than I used to, and many of my friends report the same behavior. It seems the original aspects of the media are much less enticing than they once were.
Snapchat has really become more of a news app with the discover tab and stories feature.
I'm not sure how new it is, but a coworker of mine showed me a feature on Snapchat where you can search for basically any location, a store, restaurant, park, on Snapchat and it will show you any snap that was recorded at that location.
I work at Suehiro, a sushi restaurant downtown, and my coworker was showing me how much content people have created on our restaurant.
The thing is, this restaurant has really long wait times and sometimes, the food takes a really long time too, but most of the snaps are super positive, which is nice.
Within the last year, Snapchat created a geo-tag that autofills, maybe using Google maps or some other GPS service, and users can create snaps with the name of pretty much any location.
The name of our restaurant is "Suehiro Japanese Restaurant and Sushi." People often call it "Suehiro's," as if it were a last name or something. On Snapchat it comes up as "Suehiros Japanese," which is wrong obviously but poses some questions for smaller businesses choice to use this feature on snapchat.
The first snap here, I was working when it was filmed and these people totally TRASHED this table. Sake everywhere. Heavenly Plum cocktail everywhere. Glad they got a good snap out of it, though.
The second snap is a masu glass of our Pearl sake, around $20 a bottle, I think.
The third is the most expensive dish we have, $24.95 tuna tataki platter.
Now, Snapchat makes tons of $$ and the whole world seems to be one board. Companies seem especially into moving onto Snapchat, which is interesting, as the popularity of its original service has subsided, at least personally.
I send Snaps much less frequently than I used to, and many of my friends report the same behavior. It seems the original aspects of the media are much less enticing than they once were.
Snapchat has really become more of a news app with the discover tab and stories feature.
I'm not sure how new it is, but a coworker of mine showed me a feature on Snapchat where you can search for basically any location, a store, restaurant, park, on Snapchat and it will show you any snap that was recorded at that location.
I work at Suehiro, a sushi restaurant downtown, and my coworker was showing me how much content people have created on our restaurant.
The thing is, this restaurant has really long wait times and sometimes, the food takes a really long time too, but most of the snaps are super positive, which is nice.
Within the last year, Snapchat created a geo-tag that autofills, maybe using Google maps or some other GPS service, and users can create snaps with the name of pretty much any location.
The name of our restaurant is "Suehiro Japanese Restaurant and Sushi." People often call it "Suehiro's," as if it were a last name or something. On Snapchat it comes up as "Suehiros Japanese," which is wrong obviously but poses some questions for smaller businesses choice to use this feature on snapchat.
The first snap here, I was working when it was filmed and these people totally TRASHED this table. Sake everywhere. Heavenly Plum cocktail everywhere. Glad they got a good snap out of it, though.
The second snap is a masu glass of our Pearl sake, around $20 a bottle, I think.
The third is the most expensive dish we have, $24.95 tuna tataki platter.
My eyes went directly to the empty water glass. Sorry! I'm sure it was that way for a while too, we're not always super good with refills- especially when it gets busy. There's a lot of posts like this on our search, videos of the food.
A lot of the videos are the same, but its highly possible people posting snaps got some of their followers to come into the restaurant- even though Suehiro has no affiliation with Snapchat and the name of the restaurant isn't even correct on all of the snaps.
Snapchat recently added a "context" slide-up action, in which users can search for "Suehiros Japanese" and slide up to see map information, reviews, hours and Google maps info.
This might produce an alternative to searching Google for a restaurant, as it provides a collection of original, user-produced visuals some would consider more intimate than a images search result.
Also, if ending up on someone's Snapchat story is advantageous for a business, should restaurants and shops be making active efforts to produce Snapchat-worthy content and reap some free publicity?
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