Click Thirsty Capitalism
This week we talked a whole lot about Facebook posts. At my last job, Facebook was our most prominently used social media. We used it for event publicity because Facebook lets anyone create a public event, I'm pretty sure, so a lot of that work was tagging every business that attended/ sponsored the event and creating itinerary that were ~appealing to the eye~, which to my staffers included anything not created with remedial Microsoft 2006 skills. Tedious work, indeed. For one event I got pictures of every vendor booth (15-20 of them) and created a post for each on the station's page. Each of these posts contained links to the company's business Facebook and a link to their company website and a link to the event. Usually something like " These Guys are keeping us fed out here at the Millionth Car Show This Month , come join us!" My heart was really in the work. It was super repetitive stuff, but I understood the point: exposure. All the vendors obvi...