Youtube will merely be replaced by a younger, hotter version of itself
My roommate is fervently opposed to YouTube's new, some say radical censorship policy, and since its breaking has been a major topic of discussion in our household. He's a self-claimed Ron-Swanson-esque libertarian, so Youtube's censorship lent him some fuel for spicy political monologues.
When I was more youthful, and all into the haps of Youtube, ads were just starting to become commonplace for many of the creators I followed.
They did videos defending the ad use, and I remember Grace Helbig said something like "sorry I'm trying to make a living providing you with free content." Ads on videos was a little annoying at first, but not a huge problem for me as a viewer.
A 30-second ad was not that high of a price to pay, especially because I already was so used to ads on TV and just in general.
From my understanding, uncensored content makes it difficult for Youtube's advertisers to select which videos will follow their ads as they fear viewers will associate their product with whatever content is in the video, whether it is politically charged, obscene or otherwise.
This presents a problem for Youtube as it seems they must either be with their content creators or league with the advertisers that pay their salaries.
Videos worthy of censorship are found using the ominous "algorithm" that has become a plagued entity for many video producers on the site.
The extreme amount of content makes censorship or any kind of quality control impossible to obtain without an algorithm of some kind.
Just this last week, a specifically angered creator of educational videos, PragerU, has filed to sue Youtube for infringing on their First Amendment right to free speech.
Advertisers were specifically concerned with viewers forming associations with their products and videos with political affiliations, and PragerU is a conservative organization, resulting in the censorship of many of their videos. Indifference on such topics is often sought by advertisers so that their goods appeal to the broadest audience possible.
Is censorable material anything that takes a stance? Is this the kind of Youtube creators and audiences want?
My idea was that with Youtube's increased censorship, a new, more liberal online video platform would emerge permitting all content, just as Youtube once did and compete by winning the loyalty of creators through their laxidazical censorship policy.
Even as this new policy begins its implementation, many creators already foresee a mass exodus of creators from the Youtube community.
Many creators were even offended by the move, saying the company has sold out and lost their trust.
After being bought out by Google in the past year, many speculate their affiliation is with the money and not with the creators who make their platform function.
The desire to appease advertisers is an obvious goal of Youtube, but the manner by which they've decided to pursue a prevention of inadvertent product association appears to not be a solution. Further, such affiliations could be useful to advertisers, meaning, should they select which kinds of videos their ads run with, audience-formed associations between products and content could even be advantageous.
I think Youtube policy will change or the company will suffer greatly, but, either way, the platform will continue its pattern of change in the near future.
When I was more youthful, and all into the haps of Youtube, ads were just starting to become commonplace for many of the creators I followed.
They did videos defending the ad use, and I remember Grace Helbig said something like "sorry I'm trying to make a living providing you with free content." Ads on videos was a little annoying at first, but not a huge problem for me as a viewer.
A 30-second ad was not that high of a price to pay, especially because I already was so used to ads on TV and just in general.
From my understanding, uncensored content makes it difficult for Youtube's advertisers to select which videos will follow their ads as they fear viewers will associate their product with whatever content is in the video, whether it is politically charged, obscene or otherwise.
This presents a problem for Youtube as it seems they must either be with their content creators or league with the advertisers that pay their salaries.
Videos worthy of censorship are found using the ominous "algorithm" that has become a plagued entity for many video producers on the site.
The extreme amount of content makes censorship or any kind of quality control impossible to obtain without an algorithm of some kind.
Just this last week, a specifically angered creator of educational videos, PragerU, has filed to sue Youtube for infringing on their First Amendment right to free speech.
Advertisers were specifically concerned with viewers forming associations with their products and videos with political affiliations, and PragerU is a conservative organization, resulting in the censorship of many of their videos. Indifference on such topics is often sought by advertisers so that their goods appeal to the broadest audience possible.
Is censorable material anything that takes a stance? Is this the kind of Youtube creators and audiences want?
My idea was that with Youtube's increased censorship, a new, more liberal online video platform would emerge permitting all content, just as Youtube once did and compete by winning the loyalty of creators through their laxidazical censorship policy.
Even as this new policy begins its implementation, many creators already foresee a mass exodus of creators from the Youtube community.
Many creators were even offended by the move, saying the company has sold out and lost their trust.
After being bought out by Google in the past year, many speculate their affiliation is with the money and not with the creators who make their platform function.
The desire to appease advertisers is an obvious goal of Youtube, but the manner by which they've decided to pursue a prevention of inadvertent product association appears to not be a solution. Further, such affiliations could be useful to advertisers, meaning, should they select which kinds of videos their ads run with, audience-formed associations between products and content could even be advantageous.
I think Youtube policy will change or the company will suffer greatly, but, either way, the platform will continue its pattern of change in the near future.
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