Click Thirsty Capitalism
This week we talked a whole lot about Facebook posts. At my last job, Facebook was our most prominently used social media.
We used it for event publicity because Facebook lets anyone create a public event, I'm pretty sure, so a lot of that work was tagging every business that attended/ sponsored the event and creating itinerary that were ~appealing to the eye~, which to my staffers included anything not created with remedial Microsoft 2006 skills.
Tedious work, indeed. For one event I got pictures of every vendor booth (15-20 of them) and created a post for each on the station's page. Each of these posts contained links to the company's business Facebook and a link to their company website and a link to the event.
Usually something like "These Guys are keeping us fed out here at the Millionth Car Show This Month, come join us!"
My heart was really in the work.
It was super repetitive stuff, but I understood the point: exposure.
All the vendors obviously paid major cash to be at this event, so their posts were chocked full of click potential. The station also encouraged this type of posting, linking to everything possible, when writing for our company's exposure.
Now that I'm thinking of it, my style on here is kind of link-y, they got to me!
I wrote event posts on each of our platform websites, as well, which were linked in all posts about the event to get people to click directly to the station's website in particular.
Every click to our website was growing a stat we could put on media kits, attractive numbers we could sell to potential advertisers.
At the time, my boss was also considering putting banner ads on the station websites. Clicks are generally trackable, and if we want people to buy that ad space, we have to prove that people will see those ads.
What best way than to give them a bunch of opportunities to purposefully or accidentally click to our site.
Accidental clicks are like the ultimate catfish too, because how often do you find yourself accidentally clicking a link when you're, say totally not on a sketchy free streaming site, and then repeatedly pounding the 'X' in a rapid panic?
Do those clicks count? Can they distinguish between real clicks and 'oops' clicks?
I don't really know, but I don't think so. I'm sure they've got their best people on it.
We used it for event publicity because Facebook lets anyone create a public event, I'm pretty sure, so a lot of that work was tagging every business that attended/ sponsored the event and creating itinerary that were ~appealing to the eye~, which to my staffers included anything not created with remedial Microsoft 2006 skills.
Tedious work, indeed. For one event I got pictures of every vendor booth (15-20 of them) and created a post for each on the station's page. Each of these posts contained links to the company's business Facebook and a link to their company website and a link to the event.
Usually something like "These Guys are keeping us fed out here at the Millionth Car Show This Month, come join us!"
My heart was really in the work.
It was super repetitive stuff, but I understood the point: exposure.
Now that I'm thinking of it, my style on here is kind of link-y, they got to me!
I wrote event posts on each of our platform websites, as well, which were linked in all posts about the event to get people to click directly to the station's website in particular.
Every click to our website was growing a stat we could put on media kits, attractive numbers we could sell to potential advertisers.
At the time, my boss was also considering putting banner ads on the station websites. Clicks are generally trackable, and if we want people to buy that ad space, we have to prove that people will see those ads.
What best way than to give them a bunch of opportunities to purposefully or accidentally click to our site.
Accidental clicks are like the ultimate catfish too, because how often do you find yourself accidentally clicking a link when you're, say totally not on a sketchy free streaming site, and then repeatedly pounding the 'X' in a rapid panic?
Do those clicks count? Can they distinguish between real clicks and 'oops' clicks?
I don't really know, but I don't think so. I'm sure they've got their best people on it.
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